Audience Research

To carry out my audience research i needed to see what type of radio they listen to and when they listen to it. I produced a questionnaire and handed them out. Here is a copy of the original questionnaire:-



1. Do you listen to the Radio?


Yes


No


2. Do you prefer local or national radio?


Local


National



3. At what time of the day do you listen to the radio?

Before 6.59 am


Between 7-9.59am


Between 10-12.59pm


Between 1-3.59pm


Between 4-5.59pm


Between 6-8.59pm



9pm and later



4. What do you listen out for on the radio?


News


Sport


Music


Gossip


Competitions


Upcoming Events


All of the above


5. Have you ever downloaded a podcast or listened online?


Yes

No



6. If yes, how convenient was the streaming/downloading process?


Very Convenient


Convenient


Quite Convenient


Inconvenient

7. Do you listen to FM, AM or Digital Radio?


FM


AM

Digital


8. Do you prefer…


Having songs for most of the show



Having news bulletins at brief intervals in the show



Chat show



Listening to live sport broadcasts




All of the above


9. How long do you think a radio broadcast should last?


Between 30 mins – 1 hr 15 mins
Between 1 hr 16 mins – 2 hrs

Over 2 hrs




10. Would you listen to my radio broadcasts? (if no, leave now)


Yes


No

Having finished handing out and gathering my results i needed to show them in an orderly manner